{"id":1300,"date":"2023-04-14T03:05:18","date_gmt":"2023-04-14T03:05:18","guid":{"rendered":"https:\/\/www.ahb-lab.com\/?p=1300"},"modified":"2023-04-14T03:05:18","modified_gmt":"2023-04-14T03:05:18","slug":"european-health-supplement-market-trends-2023-part-2","status":"publish","type":"post","link":"https:\/\/www.ahb-lab.com\/zh\/insights\/european-health-supplement-market-trends-2023-part-2\/","title":{"rendered":"2023 \u5e74\u6b27\u6d32\u4fdd\u5065\u54c1\u5e02\u573a\u8d8b\u52bf\uff1a\u7b2c 2 \u90e8\u5206"},"content":{"rendered":"<p>\u5728 \"\u6b27\u6d32\u4fdd\u5065\u54c1\u5e02\u573a\u8d8b\u52bf \"\u7cfb\u5217\u7684\u7b2c\u4e00\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u63a2\u8ba8\u4e86\u4e0d\u65ad\u589e\u957f\u7684\u4fdd\u5065\u54c1\u5e02\u573a\u4ee5\u53ca\u63a8\u52a8\u5176\u6d41\u884c\u7684\u4e00\u4e9b\u56e0\u7d20\u3002\u5728\u7b2c\u4e8c\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u5f71\u54cd\u8be5\u884c\u4e1a\u7684\u4e00\u4e9b\u4e3b\u8981\u8d8b\u52bf\uff0c\u4ee5\u53ca\u4fdd\u5065\u54c1\u54c1\u724c\u4e3a\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u53ef\u4ee5\u91c7\u53d6\u7684\u7b56\u7565\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1303\" src=\"https:\/\/www.ahb-lab.com\/wp-content\/uploads\/2023\/04\/pexels-polina-tankilevitch-3873209-min-scaled.jpg\" alt=\"health supplement\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.ahb-lab.com\/wp-content\/uploads\/2023\/04\/pexels-polina-tankilevitch-3873209-min-scaled.jpg 2560w, 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\u6d4b\u5e8f<\/h2>\n<p>DNA \u6d4b\u5e8f\u662f\u4e00\u9879\u5c16\u7aef\u6280\u672f\uff0c\u5b83\u6b63\u5728\u5f7b\u5e95\u6539\u53d8\u4e2a\u6027\u5316\u533b\u7597\u9886\u57df\u3002\u901a\u8fc7\u5206\u6790\u4e2a\u4eba\u7684 DNA\uff0c\u7814\u7a76\u4eba\u5458\u53ef\u4ee5\u786e\u5b9a\u4e0e\u67d0\u4e9b\u75be\u75c5\u6216\u75c5\u75c7\u98ce\u9669\u589e\u52a0\u6709\u5173\u7684\u57fa\u56e0\u53d8\u5f02\u3002\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u5f00\u53d1\u9488\u5bf9\u7279\u5b9a\u57fa\u56e0\u548c\u86cb\u767d\u8d28\u76f8\u4e92\u4f5c\u7528\u7684\u4e2a\u6027\u5316\u6cbb\u7597\u7b56\u7565\u3002\u5c06 DNA \u6d4b\u5e8f\u7eb3\u5165\u4ea7\u54c1\u5f00\u53d1\u6d41\u7a0b\u7684\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u4e2a\u6027\u5316\u3001\u66f4\u6709\u6548\u7684\u5065\u5eb7\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u529f\u80fd\u98df\u54c1\u548c\u996e\u6599<\/h2>\n<p>\u529f\u80fd\u6027\u98df\u54c1\u548c\u996e\u6599\u662f\u4fdd\u5065\u54c1\u884c\u4e1a\u65e5\u76ca\u6d41\u884c\u7684\u53e6\u4e00\u79cd\u8d8b\u52bf\u3002\u8fd9\u4e9b\u4ea7\u54c1\u63d0\u4f9b\u57fa\u672c\u8425\u517b\u4e4b\u5916\u7684\u989d\u5916\u5065\u5eb7\u76ca\u5904\uff0c\u5982\u5bcc\u542b\u76ca\u751f\u83cc\u7684\u4ea7\u54c1\u3001\u5f3a\u5316\u86cb\u767d\u8d28\u7684\u96f6\u98df\u548c\u589e\u5f3a\u514d\u75ab\u529b\u7684\u996e\u6599\u3002\u968f\u7740\u6d88\u8d39\u8005\u7684\u5065\u5eb7\u610f\u8bc6\u8d8a\u6765\u8d8a\u5f3a\uff0c\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u4e0d\u4ec5\u53e3\u611f\u597d\uff0c\u800c\u4e14\u5bf9\u5065\u5eb7\u6709\u529f\u80fd\u6027\u76ca\u5904\u7684\u4ea7\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5fc3\u7406\u5065\u5eb7\u8865\u5145\u5242<\/h2>\n<p>\u5fc3\u7406\u5065\u5eb7\u6b63\u6210\u4e3a\u4e00\u4e2a\u65e5\u76ca\u91cd\u8981\u7684\u516c\u5171\u536b\u751f\u95ee\u9898\uff0c\u800c\u4fc3\u8fdb\u8ba4\u77e5\u5065\u5eb7\u3001\u51cf\u8f7b\u538b\u529b\u548c\u6539\u5584\u60c5\u7eea\u7684\u4fdd\u5065\u54c1\u6b63\u65e5\u76ca\u53d7\u5230\u91cd\u89c6\u3002\u968f\u7740\u5de5\u4f5c\u538b\u529b\u548c\u804c\u4e1a\u5026\u6020\u7684\u589e\u52a0\uff0c\u6d88\u8d39\u8005\u5f00\u59cb\u8f6c\u5411\u80fd\u591f\u5e2e\u52a9\u4ed6\u4eec\u7ba1\u7406\u5fc3\u7406\u5065\u5eb7\u548c\u63d0\u9ad8\u751f\u6d3b\u8d28\u91cf\u7684\u4fdd\u5065\u54c1\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u514d\u75ab\u7cfb\u7edf<\/h2>\n<p>\u652f\u6301 COVID-19 \u5927\u6d41\u884c\u4f7f\u4eba\u4eec\u66f4\u52a0\u610f\u8bc6\u5230\u5f3a\u5927\u514d\u75ab\u7cfb\u7edf\u7684\u91cd\u8981\u6027\u3002\u56e0\u6b64\uff0c\u58f0\u79f0\u652f\u6301\u514d\u75ab\u529f\u80fd\u7684\u4fdd\u5065\u54c1\uff0c\u5982\u7ef4\u751f\u7d20 C \u548c D\u3001\u950c\u548c\u63a5\u9aa8\u6728\u679c\u5b9e\u7b49\uff0c\u6b63\u7ecf\u5386\u7740\u9700\u6c42\u6fc0\u589e\u3002\u63d0\u4f9b\u514d\u75ab\u7cfb\u7edf\u652f\u6301\u4ea7\u54c1\u7684\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u8fd9\u4e00\u8d8b\u52bf\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u6709\u6548\u3001\u53ef\u9760\u7684\u4fdd\u5065\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u53ef\u6301\u7eed\u5305\u88c5<\/h2>\n<p>\u53ef\u6301\u7eed\u53d1\u5c55\u8d8a\u6765\u8d8a\u53d7\u5230\u6d88\u8d39\u8005\u7684\u5173\u6ce8\uff0c\u4fdd\u5065\u54c1\u54c1\u724c\u4e5f\u6ce8\u610f\u5230\u4e86\u8fd9\u4e00\u70b9\u3002\u91c7\u7528\u73af\u4fdd\u5305\u88c5\u6750\u6599\u548c\u89e3\u51b3\u65b9\u6848\uff08\u5982\u53ef\u751f\u7269\u964d\u89e3\u548c\u53ef\u56de\u6536\u6750\u6599\uff09\u7684\u54c1\u724c\u53ef\u4ee5\u51cf\u5c11\u5bf9\u73af\u5883\u7684\u5f71\u54cd\uff0c\u5e76\u5438\u5f15\u91cd\u89c6\u53ef\u6301\u7eed\u6027\u7684\u6d88\u8d39\u8005\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u900f\u660e\u5ea6\u548c\u53ef\u8ffd\u6eaf\u6027<\/h2>\n<p>\u6d88\u8d39\u8005\u5bf9\u4fdd\u5065\u54c1\u7684\u9009\u62e9\u8d8a\u6765\u8d8a\u6311\u5254\u3002\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u5728\u6210\u5206\u3001\u91c7\u8d2d\u548c\u751f\u4ea7\u8fc7\u7a0b\u65b9\u9762\u5177\u6709\u900f\u660e\u5ea6\u7684\u54c1\u724c\u3002\u5c06\u900f\u660e\u5ea6\u548c\u53ef\u8ffd\u6eaf\u6027\u653e\u5728\u9996\u4f4d\u7684\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u5728\u5ba2\u6237\u4e2d\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u5c06\u81ea\u5df1\u6253\u9020\u6210\u884c\u4e1a\u9886\u5bfc\u8005\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u6280\u672f\u521b\u65b0<\/h2>\n<p>\u6280\u672f\u7684\u8fdb\u6b65\u6b63\u5728\u6539\u53d8\u4fdd\u5065\u54c1\u884c\u4e1a\u3002\u7eb3\u7c73\u80f6\u56ca\u6280\u672f\u3001\u5fae\u80f6\u56ca\u6280\u672f\u548c\u751f\u7269\u5408\u6210\u6280\u672f\u4f7f\u4fdd\u5065\u54c1\u7684\u7ed9\u836f\u7cfb\u7edf\u66f4\u52a0\u9ad8\u6548\uff0c\u5e76\u63d0\u9ad8\u4e86\u4fdd\u5065\u54c1\u7684\u751f\u7269\u5229\u7528\u7387\u3002\u5bf9\u6280\u672f\u521b\u65b0\u8fdb\u884c\u6295\u8d44\u7684\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u521b\u9020\u51fa\u66f4\u6709\u6548\u3001\u66f4\u521b\u65b0\u7684\u4ea7\u54c1\uff0c\u4ece\u800c\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u6b27\u6d32\u4fdd\u5065\u54c1\u5e02\u573a\u6218\u7565\u5efa\u8bae<\/h2>\n<p>\u6b27\u6d32\u7684\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u5404\u79cd\u8425\u9500\u7b56\u7565\u6765\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u5e76\u4fc3\u8fdb\u9500\u552e\uff0c\u4f8b\u5982<\/p>\n<ul>\n<li>\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4e0e\u5ba2\u6237\u4e92\u52a8\uff0c\u5e76\u901a\u8fc7\u5b9a\u671f\u66f4\u65b0\u5185\u5bb9\u3001\u4e0e\u7c89\u4e1d\u4e92\u52a8\u4ee5\u53ca\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5408\u4f5c\u6765\u4fc3\u8fdb\u9500\u552e\u3002<\/li>\n<li>\u5f00\u53d1\u5404\u79cd\u5f62\u5f0f\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\uff0c\u5305\u62ec\u535a\u5ba2\u6587\u7ae0\u3001\u89c6\u9891\u3001\u64ad\u5ba2\u548c\u793e\u4ea4\u5a92\u4f53\u6587\u7ae0\uff0c\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\uff0c\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u4fc3\u8fdb\u9500\u552e\u3002<\/li>\n<li>\u5f3a\u8c03\u5ba2\u6237\u8bc4\u4ef7\uff0c\u8ba9\u5ba2\u6237\u4f7f\u7528 Trustpilot \u6216 Yotpo \u7b49\u5de5\u5177\u8f7b\u677e\u7559\u4e0b\u8bc4\u4ef7\uff1b\u5728\u7f51\u7ad9\u548c\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\u4e0a\u7a81\u51fa\u5ba2\u6237\u8bc4\u4ef7\uff0c\u4ee5\u5efa\u7acb\u793e\u4f1a\u8bc1\u660e\uff0c\u5e76\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u4fe1\u4efb\uff1b\u56de\u5e94\u8bc4\u4ef7\uff0c\u4ee5\u4e0e\u5ba2\u6237\u5efa\u7acb\u5173\u7cfb\uff0c\u5e76\u5c55\u793a\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u627f\u8bfa\u3002<\/li>\n<li>\u4e0e\u533b\u751f\u3001\u8425\u517b\u5e08\u548c\u79c1\u4eba\u6559\u7ec3\u7b49\u4fdd\u5065\u4e13\u4e1a\u4eba\u58eb\u5408\u4f5c\uff0c\u901a\u8fc7\u63d0\u4f9b\u514d\u8d39\u6837\u54c1\u3001\u6559\u80b2\u8d44\u6e90\u6216\u8d5e\u52a9\u6d3b\u52a8\uff0c\u5229\u7528\u4ed6\u4eec\u7684\u7f51\u7edc\u548c\u4e13\u4e1a\u77e5\u8bc6\u63a5\u89e6\u65b0\u5ba2\u6237\u5e76\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4ece\u800c\u5efa\u7acb\u53ef\u4fe1\u5ea6\u5e76\u63a5\u89e6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/li>\n<li>\u5728 \"\u9ed1\u8272\u661f\u671f\u4e94\"\u3001\"\u7f51\u7edc\u661f\u671f\u4e00 \"\u6216\u65b0\u5e74\u7b49\u6d3b\u52a8\u671f\u95f4\u63a8\u51fa\u6298\u6263\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u5982\u9996\u6b21\u8d2d\u4e70\u6298\u6263\u3001\u6346\u7ed1\u4ea4\u6613\u6216\u5fe0\u8bda\u5ea6\u8ba1\u5212\uff0c\u4ee5\u9f13\u52b1\u56de\u5934\u5ba2\uff0c\u8425\u9020\u7d27\u8feb\u611f\uff0c\u9f13\u52b1\u5ba2\u6237\u8d2d\u4e70\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u4f7f\u7528\u8fd9\u4e9b\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff0c\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u5728\u4e0d\u65ad\u589e\u957f\u7684\u6b27\u6d32\u4fdd\u5065\u54c1\u5e02\u573a\u4e0a\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6811\u7acb\u4fe1\u8a89\u5e76\u589e\u52a0\u6536\u5165\u3002<\/p>\n<p>\u67e5\u770b\u672c\u6587\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff1a <a href=\"https:\/\/www.supplydropmedia.com\/blog\/supplement-marketing\">\u70b9\u51fb\u6b64\u5904<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.pexels.com\/photos\/7688336\/pexels-photo-7688336.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=1\" alt=\"Marketing strategy\" width=\"1000\" height=\"750\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u6b27\u6d32\u4fdd\u5065\u54c1\u5e02\u573a\u7ed3\u8bba<\/h2>\n<p>\u603b\u4e4b\uff0c\u6b27\u6d32\u7684\u4fdd\u5065\u54c1\u884c\u4e1a\u6b63\u968f\u7740\u65b0\u7684\u8d8b\u52bf\u548c\u521b\u65b0\u8fc5\u901f\u53d1\u5c55\u3002\u4e3a\u4e86\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002\u4fdd\u5065\u54c1\u54c1\u724c\u5e94\u8003\u8651\u5c06\u4e2a\u6027\u5316\u8425\u517b\u3001\u690d\u7269\u6027\u4fdd\u5065\u54c1\u3001DNA \u6d4b\u5e8f\u3001\u529f\u80fd\u6027\u98df\u54c1\u548c\u996e\u6599\u3001\u5fc3\u7406\u5065\u5eb7\u4fdd\u5065\u54c1\u3001\u514d\u75ab\u7cfb\u7edf\u652f\u6301\u3001\u53ef\u6301\u7eed\u5305\u88c5\u3001\u900f\u660e\u5ea6\u548c\u53ef\u8ffd\u6eaf\u6027\u4ee5\u53ca\u6280\u672f\u521b\u65b0\u7eb3\u5165\u5176\u4ea7\u54c1\u5f00\u53d1\u6d41\u7a0b\u3002\u901a\u8fc7\u7d27\u8ddf\u6700\u65b0\u8d8b\u52bf\u5e76\u91c7\u53d6\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff0c\u4fdd\u5065\u54c1\u54c1\u724c\u53ef\u4ee5\u6210\u529f\u5730\u63a5\u89e6\u5230\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u5728\u4e0d\u65ad\u589e\u957f\u7684\u6b27\u6d32\u5e02\u573a\u4e0a\u63a8\u52a8\u9500\u552e\u3002<\/p>\n<p>\u6211\u4eec\u7684\u6d4b\u5e8f\u6280\u672f\u3001\u529f\u80fd\u6027\u98df\u54c1\u548c\u996e\u6599\u3001\u5fc3\u7406\u5065\u5eb7\u8865\u5145\u5242\u548c\u514d\u75ab\u7cfb\u7edf\u652f\u6301\u4ea7\u54c1\u4e0e\u5f53\u524d\u4fdd\u5065\u54c1\u884c\u4e1a\u7684\u53d1\u5c55\u8d8b\u52bf\u5bc6\u5207\u76f8\u5173\u3002\u901a\u8fc7\u5c06\u5c16\u7aef\u79d1\u5b66\u548c\u6280\u672f\u878d\u5165\u6211\u4eec\u7684\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\uff0c\u6211\u4eec\u80fd\u591f\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u6709\u6548\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u652f\u6301\u5ba2\u6237\u7684\u5065\u5eb7\u548c\u4fdd\u5065\u76ee\u6807\u3002\u5728 AHB Lab\uff0c\u6211\u4eec\u81f4\u529b\u4e8e\u8d70\u5728\u884c\u4e1a\u8d8b\u52bf\u7684\u524d\u6cbf\uff0c\u63d0\u4f9b\u521b\u65b0\u4ea7\u54c1\uff0c\u5e2e\u52a9\u5ba2\u6237\u8fc7\u4e0a\u5065\u5eb7\u3001\u5145\u5b9e\u7684\u751f\u6d3b\u3002\u656c\u8bf7\u5173\u6ce8\u66f4\u591a\u6587\u7ae0<a href=\"https:\/\/www.ahb-lab.com\/zh\/\"> AHB Lab<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In Part 1 of our series on European Health Supplement Market Trends, we explored the growing market for health supplements and some of the factors driving their popularity. In Part 2, we will dive deeper into some of the key trends shaping the industry and the strategies that supplement brands can adopt to stay ahead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6,13],"tags":[],"class_list":["post-1300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-favorites","category-featured","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Health Supplement Market Trends 2023: Part 2 - AHB Lab<\/title>\n<meta name=\"description\" content=\"Discover the latest trends in the European health supplement industry and the market strategies to get you more clients!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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